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Wednesday, 26 April 2023

How To Make Money On Instagram Reels and Get Paid (2023)

 How To Make Money On Instagram Reels and Get Paid (2023)

The world of social media and advertising constantly changing and evolving with new things. To make money on Instagram, you must be update yourself with these changes and adopt new strategies. The best way to update yourself is by learning from other people's experiences. In The recent years, Instagram has become most popular social media platforms in India, with over 150 million active users

Instagram Reels has become a good alternative to TikTok- partly because it allows creators to get paid for their videos. Since TikTok's rise to fame over the last couple of years, other social media apps also provides its best features. YouTube launched YouTube Shorts, Snapchat launched Snapchat Spotlight and Instagram offers Instagram Reels. Instagram Reels is easily accessible in the main Instagram app, scrolling through new videos is just easy as it is on TikTok, and you can create your own Instagram Reels with just the touch of a button.

Being Paid for the video content isn't a new concept in 2023. YouTube, TikTok has its own payment programs. Although it may not be immediately apparent, you can also get paid for videos uploaded to Instagram Reels. Instagram offers a few different methods for high performing creators to make money on Reels, including ad placement and brand partnership. While Instagram once offered views based Reels paly bonuses, the company announced in March 2023 that it's halting that program , at least for now.  
In this article will discuss how to make money on Instagram Reels.

Table Of Contents

  1. What Is Instagram Reels?
  2. Eligibility to make money on Instagram Reels in India 
  3. 4 Best ways to make money on Instagram Reels
  4. Tips To Create Engaging Instagram Reels To Maximize Earnings
  5. Monetizing Instagram Reels
  6. Conclusion
  7. FAQs

What is Instagram reels?

Instagram Reels is a short-form video feature within the Instagram app that allows users to create, edit, and share 15-second videos set to music, with a variety of creative tools like filters, effects, and text. Reels are displayed in a vertical format and can be shared to Stories, the Explore feed, or saved to a user's profile.

Instagram Reels launch in 2020, it has become increasingly popular in India, with many users exploring ways to monetize their content and make money.

Eligibility to make money on Instagram Reels in India 

Before you start to make money on Instagram Reels, you need to meet certain eligibility criteria. These criteria are set by Instagram and include the following:

1. Instagram's Eligibility Criteria

To make money on Instagram reels, you must meet Instagram's eligibility criteria for monetization. This includes having a certain number of followers (10K), post engagement, and adhering to community guidelines.

2. Create  A Creator Account 

After meeting Instagram's eligibility criteria, you need to create a Creator Account. This type of account is specifically designed for the creators who wants to monetize their content on Instagram.

3. Link Your Bank Account and KYC verification

 To receive your payment for your earnings on Instagram Reels, you need to link your bank account to your Creator account and also complete a KYC verification process. 

4 Best ways to make money on Instagram Reels

There are several ways to make money on Instagram Reels. You can collaborate with brands for sponsored content, share affiliate links, join Instagram's Creator Fund, sell digital products or merchandise, receive donations, offer consulting or coaching services, host sponsored events, utilize crowdfunding, or cross-promote your content on YouTube or TikTok. By leveraging your content, expertise, and creativity, you can monetize your Reels and generate income from your Instagram presence.

1. Brand Partnership or Collaborations

To make money on Instagram Reels through brand partnerships, create niche content, grow your audience, approach relevant brands, create compelling Reels, negotiate fair compensation, disclose sponsored content, and provide results. Adhere to Instagram guidelines and rules for transparency and compliance. Many brands are willing to pay creators to promote their products or services in their videos. To be eligible for this, you must have a significant following and a strong engagement rate. 

2. Affiliate Marketing 

To earn money with affiliate marketing on Instagram Reels, create engaging and relevant content, identify affiliate products that align with your niche, share your unique affiliate links in Reels captions, create compelling call-to-actions, and track your affiliate sales. Disclose affiliate partnerships according to Instagram guidelines to maintain transparency with your audience.
Affiliate marketing is another interesting and effective way to make money on Instagram Reels. This involves promoting a products in the video description or directing viewers to a product page on your Instagram page.

3. Monetize Through Advertisements

One of the most popular and interesting way to make money on Instagram Reels is through advertisements. Instagram allows creators to earn a portion of the revenue generated from advertisements shown in their videos. To be eligible for this, you need to have a high level of engagement and a significant following.

4. Sell Products Through Instagram Reels

To sell products on Instagram Reels and make money, create eye-catching and engaging Reels showcasing your products, use relevant hashtags and captions to drive interest, include clear call-to-actions with purchase links, engage with your audience, offer exclusive discounts or promotions, and track your sales. Provide excellent customer service to build customer trust and loyalty. Instagram Reels also offers the opportunity for creators to sell products directly through their videos. This can be done by adding links to products in the video description or directing viewers to a product page on your website.

Tips To Create Engaging Instagram Reels To Maximize Earnings

Here are some tips to create engaging Instagram Reels that can help you maximize your earnings:

  1. Know Your Audience: Understand your target audience and create Reels that cater to their interests, preferences, and needs. This will help you create content that resonates with them and encourages engagement.

  2. Be Creative and Authentic: Experiment with different video styles, effects, and filters to make your Reels visually appealing and unique. Authenticity is key, so be yourself and showcase your personality, talents, and expertise in your content.

  3. Keep it Short and Sweet: Instagram Reels have a 15-second time limit, so make sure your content is concise, engaging, and attention-grabbing. Hook your audience within the first few seconds to keep them watching.

  4. Use Captions and Text: Use captions and text overlays to convey your message effectively, add context, and make your content accessible. Use eye-catching fonts and colors to make your text stand out.

  5. Utilize Trending Challenges and Music: Keep up with the latest trends and utilize popular challenges and music in your Reels to stay relevant and attract a wider audience. This can help your content gain traction and increase engagement.

  6. Call-to-Actions (CTAs): Include clear and compelling CTAs in your Reels, such as asking your audience to like, comment, share, or follow your account. CTAs can encourage engagement and drive more interaction with your content.

  7. Engage with Your Audience: Respond to comments, messages, and mentions from your audience to build a community and foster engagement. Ask questions, seek feedback, and create a dialogue with your followers to keep them engaged and interested.

  8. Use Hashtags Strategically: Use relevant hashtags in your Reels captions to increase discoverability and reach. Research popular hashtags in your niche and use them strategically to attract a wider audience.

  9. Promote Your Reels: Share your Reels on your other social media platforms, website, or blog to increase visibility and engagement. Collaborate with other creators or brands to cross-promote your content and reach a larger audience.

By creating engaging, creative, and authentic Instagram Reels that resonate with your audience, utilizing trends, and fostering engagement, you can maximize your earnings and build a loyal following on the platform.

Monetizing Instagram Reels

 In early 2023, Instagram said that it, ' will stop extending new and renewed Reels Play deals on Instagram globally as we explore the future of the program. We will honor the existing Instagram Reels play deals until they expire.' The invite-only Reels play bonus was previously the top way to get paid for video posts. To qualify for an invitation, creators would need to have at least 1,000 Reels views over the past 30 days. Reels Play Bonuses would then allow invited creators to get paid directly from Instagram after Reels videos hit a certain number of views during 30 day time period. 

Without this bonus, Instagram creators will need to lean into other monetization options. Instagram Reels users with larger followings may be eligible to have ads Placed over their Reels videos. Getting Ad money requires at least 10,000 followers , five or more Reels, and 600,000 minutes of viewership over the last 60 days. 


In conclusion, Instagram Reels offer various opportunities to make money and monetize your content. By building a niche, growing your audience, and creating engaging and authentic Reels, you can attract brand partnerships, earn through affiliate marketing, or sell products. It's crucial to follow Instagram's guidelines and rules for sponsored content, affiliate marketing, and product sales to maintain transparency and compliance. Utilize popular challenges, music, and hashtags strategically, and engage with your audience to foster community and drive engagement. By consistently creating high-quality Reels, promoting your content, and delivering results, you can maximize your earnings and build a successful revenue stream on Instagram Reels.


Q.1. Do you get paid for 1,000 views on Instagram Reels?

Ans.  you could expect to earn: $10 – $100 for 1000 to 10,000 followers.

Q.2. How much do Instagram reels pay?

Ans. Your end payout is based on the number of Bonus Plays (number of views your Reel receives on Instagram or Facebook). However, you have to earn a minimum of $100 to cash out and reach a minimum view requirement, but Instagram personalizes this for each creator so there is no earrings benchmark to follow.

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